MY SQUISHY LITTLE

Client: WowWee

A series of characters whose bodies 'pop' out when you press their cheeks, what more do you want? My Squishy Little is a tech toy for young kids (5-10 yo) that you can interact and play with. For this project WowWee asked me to construct the visual identity of the toy; aiming to express the soft texture and the 'popping' elements of the characters. I did the logo design, call-outs, color schemes, patterns and all packaging elements.

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VISUAL IDENTITY

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PACKAGING DESIGN

EXTERIOR

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INTERIOR

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PACKAGING EXAMPLES

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